Source Feed: The Globe and Mail
Author: Maura Forrest
Publication Date: May 28, 2025 - 09:34
Via Rail subsidiary paid marketing firm more than $330,000 to rebrand passenger rail project
May 28, 2025
A federal Crown corporation paid more than $330,000 to an outside marketing firm to rebrand a planned passenger rail project between Toronto and Quebec City and boost its popularity.Documents obtained by The Canadian Press detail how the corporation, concerned about “widespread disinterest” in a high-frequency rail corridor announced in 2021, decided to change its name and pivot to high-speed rail instead.
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